New facade and restaurant interior
Ecco means “Here” in Italian, an expression often used to call one’s attention; it’s casual, friendly, and plays on the eco-consciousness of the owner’s mission. Ecco Pizzeria operates in an environmentally conscious way with the aspirations of creating net-zero waste. All food waste, napkins, plates, cups, straws and utensils are able to be composted. Even the kitchen is 90% reclaimed/reused. The interior uses recycled, reclaimed or rapidly renewable materials.
The challenge was to create a distinct design and identity for this new pizza franchise. As such, the design strategy, architectural character, and brand identity had to be transferable to potential future sites. To achieve this, the design has spatial features, highlights and interior graphics that are distinct and memorable. For example, each store is to have major wall murals, an open pizza oven as the focal point and pixelated graphics that defines the facade.